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Working with travel agencies is one of the most effective ways for tourism suppliers—hotels, DMCs, tour operators, and activity providers—to scale sustainably, reach new markets, and outsource a significant portion of their sales. Agencies act as your external sales force, bringing you pre‑qualified clients in exchange for commission. This guide explains how to work with travel agencies — a complete guide for suppliers, from preparation and outreach to negotiation, relationship management, and technology integration. Table of Contents: Why Agencies Still Matter in a Digital World What Success Looks Like Strategic Solutions: How to Work With Travel Agencies — A Complete Guide for Suppliers From Theory to Daily Operations Strengthening Your B2B Visibility Conclusion: Why Agencies Sell What Is Clear, Reliable, and Easy to Book Why Agencies Still Matter in a Digital World In an era dominated by OTAs, influencers, and direct‑to‑consumer marketing, it is tempting to believe that travel agencies are losing relevance. Yet the opposite is true. Agencies remain one of the most powerful distribution channels in tourism, especially for suppliers who want predictable volume, higher‑value clients, and long‑term partnerships. Agencies are not just intermediaries. They are curators, risk managers, trusted advisors, and narrative builders. They filter the overwhelming noise of the digital world and guide travellers toward experiences that match their desires, budgets, and expectations. For suppliers, this means that understanding how to work with travel agencies — a complete guide for suppliers is not a tactical skill—it is a strategic advantage. Why Agencies Are Still Essential Agencies bring: pre‑qualified leads higher conversion rates longer stays and higher spend lower acquisition costs repeat business access to niche markets risk mitigation for clients They also bring something digital ads can never have: trust. And trust is the currency of modern tourism. What Success Looks Like A boutique hotel in Slovenia The hotel struggled with seasonality and low international visibility. After partnering with three niche agencies—one focused on hiking, one on culinary travel, and one on wellness retreats—the hotel secured year‑round bookings and reduced OTA dependency by 40%. A DMC in Portugal The DMC created a structured “Partner Kit” with net rates, itineraries, and high‑quality visuals. Within six months, they onboarded 18 new agencies and doubled their group travel revenue. A rafting operator in Croatia They connected with agencies through a channel manager, enabling real‑time availability. Agencies loved the instant confirmation, and the operator’s bookings increased by 60% in one season. A luxury villa collection in Greece They invited top agents on a FAM trip. Those agents later sold more than €300,000 in villa stays within a year. These examples reveal a pattern: Agencies sell what is clear, structured, and easy to book. Strategic Solutions — How to Work With Travel Agencies — A Complete Guide for Suppliers How to Work With Travel Agencies — A Complete Guide for Suppliers Through Preparation, Positioning, and Professionalism To work successfully with agencies, suppliers must master four strategic pillars: preparation, outreach, negotiation, and relationship management. 1. Preparation — Becoming “Agency‑Ready” Before contacting a single agency, your business must look professional, trustworthy, and easy to sell. This includes: A clearly defined niche. Agencies need to know exactly which clients your product is perfect for. Professional collateral. High‑quality images, videos, itineraries, and sales sheets. Credibility signals. Google reviews, Tripadvisor ratings, and testimonials. A Partner Kit. A folder containing net rates, technical descriptions, inclusions/exclusions, and booking instructions. Agencies cannot sell what they cannot understand. 2. Sourcing and Connecting With Agencies Do not wait for agencies to find you. Proactive outreach is essential. Target the right agencies. Use LinkedIn, Travel Leaders, Arival, and niche directories. Attend industry events. ITB Berlin, WTM London, TTG Rimini, and regional fairs. Join B2B marketplaces. Platforms like Bókun Marketplace or Rezdy Channel Manager connect you with thousands of agents. Use specialised B2B infrastructure. Visit Mundus enables suppliers to reach verified agencies through digital FAM trips, matchmaking, and year‑round visibility. The more precise your targeting, the faster you grow. 3. Negotiating Terms and Contracts Agencies are motivated by clarity and commission. Commission rates: Hotels: 10–20% Tours & activities: 15–30% Override commissions: +1–5% for high‑volume partners Rate models: Net rates (agency adds markup), Commissionable rates (you pay commission after guest travel) Cancellation policies: Flexible terms increase agency confidence. Booking processes: Define how agencies book, confirm, and pay. A clear contract builds trust and reduces friction. 4. Managing the Relationship Long‑term success depends on reliability. Be responsive. Agents often have clients waiting on the phone. Offer FAM trips. Nothing sells better than firsthand experience. Pay commissions promptly. Delayed payments destroy partnerships. Provide updates. Seasonal changes, new products, and availability alerts. Agencies remember suppliers who make their work easier. 5. Leveraging Technology Technology is the backbone of modern B2B collaboration. Channel managers (Bókun, Rezdy) Enable real‑time availability and instant confirmation. Booking systems Reduce manual work and prevent errors. API connectivity Allows large agencies to integrate your inventory directly. Digital FAM trips Let agencies experience your product remotely—Visit Mundus excels here. Technology transforms you from a local supplier into a global partner. Practical Application — From Theory to Daily Operations To operationalise how to work with travel agencies — a complete guide for suppliers, SMEs must follow a structured workflow. 1. Build Your Partner Kit Include: net rates high‑resolution images technical descriptions booking instructions cancellation terms This is your agency‑ready identity. 2. Choose Your Sales Channel Strategy Manual outreach Ideal for boutique partnerships. Automated distribution Essential for scaling through OTAs and global agencies. Most successful suppliers use both. 3. Craft a Strong First Pitch Focus on the agency’s clients, not on yourself. Instead of: “We are the best provider.” Say: “Your clients who love [specific experience] will appreciate our exclusive access to [your USP], which enhances your itinerary and increases guest satisfaction.” This is how professionals pitch. 4. Use Smart Partner‑Finding Tools Finding the right contacts is the hardest part. Visit Mundus helps by: connecting you with verified agencies offering digital Meeting Point™ sessions providing matchmaking through Custom Match™ giving you visibility among 90,000+ professionals This is your shortcut to global B2B reach. 5. Maintain the Relationship Respond fast. Deliver consistently. Pay commissions on time. Share updates. Invite agents to experience your product. Agencies reward reliability with loyalty. Strengthening Your B2B Visibility Suppliers who want to grow through agencies must be visible where agencies search, evaluate, and connect. Modern B2B tourism relies on: verified supplier databases digital B2B fairs digital FAM trips structured product pages matchmaking systems Visit Mundus, as a European B2B operating system for tourism, enables suppliers to present their products in a structured, always‑on environment—making it easier for agencies to understand, trust, and sell their experiences. Conclusion — Why Agencies Sell What Is Clear, Reliable, and Easy to Book Working with travel agencies is not about luck. It is about clarity, structure, and professionalism. Agencies sell: what they understand what they trust what is easy to book what is profitable what is niche what is reliable When your product meets these criteria, agencies will not only sell it—they will champion it. This is how to work with travel agencies — a complete guide for suppliers. This is how you build long‑term B2B success.

Tonin Farm is not simply a place to visit — it is a living expression of Istrian heritage, where organic oils, Refosco wines, and traditional cuisine come together in an experience that feels both timeless and deeply contemporary. For travel agencies seeking authentic, high‑value rural tourism partners, Tonin Farm offers a rare combination of heritage, hospitality, and curated experiences that elevate every itinerary. This article reveals how Tonin Farm transforms farm tourism into a premium, story‑driven product that resonates with today’s travellers. Table of Contents: The Essence of Tonin Farm and the Roots of Istrian Heritage Taste the Heritage: How Tonin Farm Defines Modern Farm Tourism with Its Organic Oils and Refosco Experiences, Gastronomy, and the Modern Traveller Why Tonin Farm Is a High‑Value Partner for Travel Agencies Practical Examples for Tourism Professionals Conclusion Introduction There are tourism places that feel designed for visitors — polished, curated, and optimised for volume — and then there are places that feel lived, rooted, and real. Tonin Farm belongs to the second category. Hidden at the edge of the village Puče, surrounded by olive groves and the quiet rhythm of rural Istria, it offers something increasingly rare in modern travel: a sense of belonging, a sense of continuity, and a sense of tasting a landscape through the people who cultivate it. For tourism professionals searching for partners who can deliver authentic, high‑quality rural experiences, Tonin Farm stands out as a destination where tradition becomes a product, where organic oils and Refosco wines become storytelling tools, and where guests feel the heritage of Istria not as a performance, but as a lived reality. This is where farm tourism becomes modern — not by abandoning its roots, but by elevating them. The Essence of Tonin Farm and the Roots of Istrian Heritage A farm shaped by land, tradition, and family Tonin Farm sits at the end of Puče, a village that still breathes with the rhythm of old Istria. Classified with three apples, the farm offers a complete rural experience: traditional apartments, homemade cuisine, organic produce, and landscapes that invite slow exploration. It is a place where the scent of olive trees mixes with the warmth of stone walls, where the silence of the countryside becomes part of the experience, and where every detail reflects the family’s commitment to preserving Istrian heritage. A gateway to the Dragonja Valley From Tonin Farm, guests can walk, cycle, or explore the Dragonja Valley by jeep — a rugged, untouched landscape that reveals the wild beauty of Slovenian Istria. Children play on the meadow, meet the farm animals, and experience a world that feels both simple and magical. Taste the Heritage: How Tonin Farm Defines Modern Farm Tourism with Its Organic Oils and Refosco A philosophy rooted in authenticity and organic production The primary SEO keyword — Taste the heritage: How Tonin Farm defines modern farm tourism with its organic oils and refosco — is not just a title; it is the essence of the farm’s identity. Tonin Farm produces organic extra virgin olive oils from belica and leccino varieties, each bottle carrying the intensity of Istrian soil and the precision of traditional cultivation. Their Refosco, Malvasia, and Muscat wines reflect the region’s character: bold, aromatic, and deeply connected to the land. A modern interpretation of rural tourism Tonin Farm does not rely on nostalgia. Instead, it elevates tradition through quality, sustainability, and curated experiences. Guests taste the heritage through organic oils, seasonal dishes, and wines that express the terroir. This is modern farm tourism — slow, intentional, and deeply sensory. Experiences, Gastronomy, and the Modern Traveller Cuisine that tells a story Tonin Farm’s culinary offer is a journey through Istrian flavours: homemade prosciutto, sausages, pancetta, bobići, meat under the bell, wild asparagus, and their signature dessert — pancakes with preserved figs. These dishes are not simply meals; they are cultural narratives, shaped by seasons, traditions, and family recipes. Tailor‑made experiences for agencies For travel agencies, Tonin Farm offers customizable programs: wine tastings, olive oil tastings, traditional menus, and seasonal activities such as grape harvesting or olive picking. These experiences appeal to travellers seeking authenticity, connection, and depth. A place where guests participate, not observe Guests can join farm work, explore the valley by jeep, or interact with animals like Tojo and Abra, the donkeys. These experiences create emotional resonance — the kind of memories that define meaningful travel. Why Tonin Farm Is a High‑Value Partner for Travel Agencies Capacity, logistics, and professionalism Tonin Farm can host up to 50 guests indoors and 60 on the terrace, making it ideal for group programs, incentives, and curated rural experiences. The location is accessible by bus, with a turning area in the village, and the indoor space includes climate control and a projector — a rare combination in rural tourism. A product that fits multiple segments Tonin Farm is suitable for: family travel culinary tourism nature and outdoor programs cultural and heritage itineraries boutique group experiences FIT travellers seeking authenticity A partner that elevates itineraries For agencies, Tonin Farm is not just a stop — it is a highlight. It adds depth, authenticity, and emotional value to any itinerary in Slovenian Istria. Practical Examples for Tourism Professionals A culinary itinerary A group begins with a guided olive oil tasting, followed by a traditional lunch featuring seasonal dishes and Refosco wine. The experience ends with pancakes and figs — a sweet memory that becomes a signature moment. A family‑friendly rural day Children meet the animals, explore the meadow, and enjoy a jeep ride through the Dragonja Valley, while adults taste wines and oils. A cultural immersion program Guests join olive picking, learn about traditional production, and enjoy a farm‑to‑table dinner that reflects the region’s heritage. An incentive experience The farm’s indoor space becomes a venue for presentations, followed by a curated tasting and a jeep adventure — a blend of business and pleasure. Conclusion Tonin Farm represents the future of rural tourism — a future where authenticity, organic production, and curated experiences come together to create meaningful, high‑value travel moments. For tourism professionals seeking partners who elevate itineraries with depth, heritage, and sensory richness, Tonin Farm is a destination that delivers far more than a visit; it delivers a story. By combining traditional Istrian hospitality with modern expectations of quality and sustainability, Tonin Farm defines what farm tourism can be — and why it belongs in every premium travel portfolio.

In collaboration with our partner Tragento.com, we bring you the latest news in the field of tourism logistics. This news is crucial for all our members who are optimising their B2B processes. Sardinia is investing huge resources in saving the countryside While most Mediterranean destinations are battling overtourism, Sardinia is taking a step that could serve as a blueprint for sustainable development for regions facing rural decline. The regional government has launched an ambitious €38 million plan called “Tourism in the Villages,” aimed at revitalising 15 specific micro-locations on the brink of depopulation. The focus is not just on attracting visitors, but on completely redefining the island's offer. Franco Cuccureddu, regional councillor for tourism, crafts and trade, stressed that the aim is to position Sardinia in the growing global market for "village" and experiential tourism. Each of the selected municipalities, from coastal Bose to medieval Castelsardo, will receive 2,5 million euros for infrastructure and content changes. Decentralisation as a response to seasonality The current statistics of Sardinia clearly shows imbalance: around 80% of tourists are concentrated exclusively on the coastal strip, while the interior remains neglected. The strategy is based on two key pillars – decentralisation and extension of the season. The plan is to redirect some of the travellers from the crowded beaches to the historical centres of the interior, offering them an authentic “slow” pace of life that is increasingly sought after in Europe. In addition to reducing pressure on the coast, the goal is to create a year-round incentive to visit. This includes developing hiking trails, a network of hiking routes, and stronger connections to local gastronomy and products. This opens up opportunities for local entrepreneurs and agencies involved in niche tourism, creating new jobs that could retain the young population. Infrastructure and the problem of abandoned properties One of the biggest challenges facing Sardinia is the vast amount of unused real estate. Of the approximately one million housing units on the island, as many as a third lie vacant. In some villages, the percentage of abandoned or occasionally used houses reaches an alarming 60%. Interestingly, short-term rentals, despite public perception, only make up 3,5% of the total housing stock, which is below the national average. The funds from this fund will be focused on improving access to historic centres, upgrading mobility, and strengthening the capacity of small, family-run hospitality establishments. The goal is to create coherent itineraries that connect heritage, landscape, and authentic community experiences, which is key to attracting modern travellers who are looking for meaning, not just sun and sea. Protecting resources as a priority While opening up to new forms of tourism, Sardinia has no plans to sacrifice its natural gems. Strict rules remain in place, especially in protected areas such as the famous pink beaches (Spiaggia Rosa), where fines for violations remain extremely high. This initiative shows a clear intention: tourism must be a tool for the preservation of communities and nature, not a factor in their degradation. Sardinia is investing huge resources in saving the countryside, and a new model of tourism original story published on Tragento editorial team.

Visit Mundus Alliance™ connects global B2B professionals to shared resources, new partners and revenue opportunities, helping them grow faster and compete stronger. Visit Mundus Alliance™ A Shared Network for Faster B2B Growth What Is Visit Mundus Alliance™ Visit Mundus Alliance™ is an international B2B network where every member contributes their strengths—platform, video, trade‑show outreach, partner sourcing or regional connections—and gains access to shared opportunities, visibility and revenue. It is a collaborative system designed to help professionals grow faster, save time and money, and compete with large corporations through a unified European ecosystem. Who the Alliance Is For The alliance is built for tour operators, DMCs, clinics, hotels, destinations, travel tech companies, wellness providers, medical tourism partners and industry specialists who want to expand their network, reach new markets and stay informed without relying solely on trade shows. Why Join the Alliance Members benefit from a shared network that accelerates business development, reduces outreach costs and opens access to new partners across Europe and global markets. The alliance helps smaller teams and independent professionals achieve the scale, visibility and competitiveness of major industry players. How the Alliance Works Each member contributes something valuable—contacts, content, video production, trade‑show presence, sales outreach or strategic support. In return, they gain access to the Visit Mundus platform, distribution channels, partner ecosystem and a 20% commission for every new company they bring into the network. What Members Receive Access to a growing European B2B ecosystem Visibility through articles, videos and partner features New business opportunities and cross‑market introductions Shared resources that reduce costs and speed up growth A transparent commission model for partner acquisition A collaborative environment that supports long‑term success Join the Visit Mundus Alliance™ Become part of a collaborative network that helps you grow faster, reach new partners and compete on a global level. Contribute your strengths, earn commissions and access a shared ecosystem built for long‑term success. Join the Alliance

Discover verified hotels across Europe with 3–5 stars and 8+ ratings. Book direct, skip commission, and enjoy a better travel experience with trusted local hosts. Accommodations Exhibitors Country City Price Range MICE Readiness Type Offers: 167 Reset filters Tourist Farm Turistična kmetija Tonin Slovenia Puče Price Range Mid-Range, Affordable View Digital Card Hotel Hotel Lone Rovinj Croatia Rovinj Price Range High-End/Luxury View Digital Card Hotel Hotel Lomnica Slovakia Tatranská Lomnica Price Range Mid-Range, Affordable View Digital Card Tourist farm Red Fairtale Slovenia Marezige Price Range Mid-Range, Affordable View Digital Card Villa Vila Adriatic Alps Slovenia Prestranek Price Range Premium View Digital Card Hotel Jūrmala SPA Hotel Latvia Jūrmala Price Range Mid-Range, Affordable View Digital Card Hotel Pension Drak Slovakia Liptovský Mikuláš Price Range Mid-Range, Affordable View Digital Card Hotel Grand Hotel Kempinski High Tatras Slovakia Vysoké Tatry Price Range Mid-Range, Affordable View Digital Card Guesthouse Guesthouse Green Istria Slovenia Marezige Price Range Mid-Range, Affordable View Digital Card Hotel Boston Hotel Bari Italy Bari Price Range Mid-Range, Affordable View Digital Card Hotel Boutique Hotel Hviezdoslav Slovakia Kežmarok Price Range Mid-Range, Affordable View Digital Card Hotel Grand Hotel Praha Slovakia Tatranská Lomnica Price Range Mid-Range, Affordable View Digital Card 14 Page 1 Become a Visit Mundus partner Become a partner

Help your hotel reduce OTA dependency with verified identity, structured visibility and direct B2B access. Build trust, control and year‑round demand. Hotel Development Module™ More Direct Requests. Less OTA Dependency. Zero Events. Why Hotels Need a Development System, Not Another Channel Hotels don’t struggle because they are small. Hotels struggle because agencies can’t find them — unless they meet by chance at a fair or through an OTA profile. Visit Mundus fixes this by making your hotel visible, verified and directly accessible to agencies 365 days a year. Why Hotels Join Visit Mundus 1) Agencies Can Finally Find You Your hotel appears in a structured, verified format inside the Visit Mundus B2B ecosystem — where agencies actively search for partners. 2) Agencies Can Contact You Directly No intermediaries. No commissions. No searching across 20 platforms. Just a clean, direct connection. 3) You Replace Fairs With a 365‑Day Digital Presence Instead of 3 days at SIW or ITB, your hotel is visible to agencies all year. Same goal — but without travel, logistics or chance. 4) You Reduce OTA Dependency Naturally When agencies can find you and contact you directly, part of your OTA share shifts into B2B and direct channels. Typical shift: 20–40 % of OTA bookings → direct & B2B. What Visit Mundus Gives Your Hotel A 365‑day operational system that makes your hotel visible, discoverable and contactable by agencies — without intermediaries or commissions. FamChain™ Verification-Verified Hotel Profile A clean, consistent, agency‑ready identity that replaces scattered information across the web. Digital Card™ Your hotel is fully digitalized into a structured, always‑updated format that agencies can use instantly — no PDFs, no outdated materials, no scattered information. Content Engine™ Professional storytelling that builds trust and positions your hotel as a verified, credible partner. Alliance™ Distribution Your hotel becomes visible across multiple markets, not just your own or one platform. Meeting Point™ Every hotel gets up to 3 minutes to present itself in a live, structured video format. Instead of pitching your hotel 20 times at a fair, you pitch it once — perfectly — and agencies can watch it anytime. That’s Meeting Point™ The Impact: From OTA Dependency → B2B Freedom When hotels gain verified identity, structured visibility and direct B2B access, OTA dependency naturally decreases. Hotels typically shift from 20–40 % of OTA bookings → into direct and B2B channels This means: lower commission costs higher ADR more stable demand stronger long‑term partnerships more repeat business higher profitability Example: A hotel with 70 % OTA share reduces it to 50 % by shifting 20 % into direct and B2B channels. This alone increases annual profitability without increasing marketing spend. This is not a campaign. This is infrastructure. Packages for Hotels Select Your Package and Fully Digitalise Your Hotel for B2B Visibility Choose the solutions that suit you best To play, press and hold the enter key. To stop, release the enter key. Why is Visit Mundus the right solution? Because is not an OTA. It is not a marketplace. It is not a booking engine. It is not a campaign. It is not an advertisement. It is not an event. It is an operational layer that gives hotels: Verified Identity Structured Data Digital Card Editorial Visibility European Distribution B2B Discoverability Direct Access This is exactly what hotels do not have — and what OTAs cannot provide. FAQ Do you guarantee bookings? No channel can guarantee bookings — not OTA‑ji, not fairs, not ads. What we guarantee is visibility, access and verified presence, which are the conditions that create bookings. Do agencies contact us directly? No. Agencies don’t contact you directly. Visit Mundus acts as a curated B2B layer — we receive the request, confirm interest on both sides and connect you only when the match is real. This protects your time, removes spam and ensures that every conversation starts with intent, not cold outreach. Do we need new technology? No. You don’t need to download anything, learn anything new or hire anyone. Everything runs on our system. You don’t install software. You don’t manage tools. You don’t need extra staff or technical knowledge. All we need from you are accurate, up‑to‑date hotel details — and we take care of everything else.