Direct Booking Budget & Campaign ROI
The direct booking calculator for hotels shows how much you save on commissions by shifting a portion of your OTA (Online Travel Agency) bookings to your own direct channel.
It also indicates how much of these savings you can pass on to the guest through discounts, packages, or added value.
Furthermore, it calculates the maximum allowable marketing cost per direct booking, as well as the number of overnight stays that must be shifted to ensure the campaign pays for itself.
Decisions regarding direct booking offers are often based on intuition.
This calculator establishes a threshold—beyond which a direct booking becomes less profitable than an OTA booking—making it easier for you to design packages and marketing campaigns. You can download the results as a PDF and share them with your team.
Frequently Asked Questions:
How much of a discount can a hotel offer for a direct booking?
Up to the difference between the OTA commission and your own costs for direct sales. The calculator displays this amount on a per-night basis.
How do I calculate the break-even point for a campaign?
Divide your marketing budget by the net earnings per shifted overnight stay. The calculator indicates the number of overnight stays required.
Are the results guaranteed?
No. The shift percentage is an estimate, and the result serves as a guideline calculation.