Occupancy and Seasonal Gaps Calculator
The seasonal gap calculator for hotels compares your monthly occupancy against a target occupancy, calculating the number of overnight stays falling short of the target and their potential value.
It identifies the three weakest months and shows the value of gaining one additional percentage point of occupancy over the course of a year.
It is designed for hotels that plan packages, campaigns, and pricing strategies on a seasonal basis. It helps you quickly determine where it is worth investing in targeted offerings—for instance, for families, business travelers, or athletes—and what results you can realistically expect. The output is an estimate, not a guarantee.
Frequently Asked Questions:
How do I calculate the value of unsold overnight stays?
Multiply the difference between the target and actual occupancy by the number of rooms, the number of days in the month, and the average room rate.
What is a "realistic opportunity"?
It is the value of the gap, multiplied by the percentage you expect to fill using targeted packages.
What is the value of a 1-percentage-point increase in occupancy? This is shown in the calculator, based on the number of rooms and the average room rate.